Visuals vs Music

In many advertisments such as commercials and even in movies and television shows, music in correlation to the actual visual aspect of what is going on in whatever you are watching plays a huge role in the mood and actual concept of what the show,movie or commercial is trying to convey. In commercials such as charities and foundations trying to acquire donations, the visiuals are usually very persuasuive and very eye-opening to what it is they are trying to sell to you, along with that music is usually added to further amplify the emotions you are feeling to even more persuade you. When you see images of abused animals and a host speaking in a slow soft tone accompanied by "sad" and slow music they are succesfully changing the mood you had prior to watching the specific ad, sometimes becoming succesfull in persuading people to donate to their specific cause. In a movie, music is added to set the mood or even foreshadow what is to come. Even though the scene may be very calm and empty, when that rising and dramatic music starts playing you know that something is about to happen and makes you feel uneasy and is often very difficult to divert your attention. Sometimes the music doesn't go along with the visuals on the screen at all, sometimes the visuals are very lively, bright, and active while the music is very slow and calming, but there is no doubt that that is not unintentional. The calming sense of the music may be further persuading you to purchase the product in an advertisement or keep you interested, it serves a purpose or it would not be present in the first place. When the music is lively and exciting and the ad at hand conveys happiness and fullfillment your mood is pushed in the same direction and then your mind is very capable of thinking that this product can bring you that same happiness conveyed on the screen. Music and correlation with visuals is very relevant in todays media and huge part of anything that is put on a screen. It has definitely been successfull in creating desried moods and grabbing the attention of the viewer.