Monday, January 9, 2012

A Train Without a Destination

In the Samsung commercial the train has no destination. People are seen entering the train at the beginning, but no one exits the train for any reason, and there is no stated destination. Samsung has created the paradox of a beginning with no end. Also, the people on the train do not seem to be worried about this fact; indeed, they are totally engrossed by the TVs. Many people who are shown watching the TVs have what appears to be work on the tables in front of the TV (even the little girl appears to have some homework that needs to be done), but no one is even paying attention to what they were supposedly supposed to be doing before the TVs entered the picture. Samsung has brainwashed these people into forgetting that anything else except the TVs even exists. On the train, many people crowd around the TVs as they watch, but they do not interact with each other in any way because they are engrossed with the TVs. The only apparent show of any human interaction is with the little girl and the little boy, except that boy is a creation of the TV. Samsung has enslaved these, perhaps unwilling people, on a train that will travel on forever showing them, perhaps, everything that they will never again be able to experience for themselves. Samsung shows people this way, without thought of anything except the TV, in the hopes that the viewers of this commercial will, like the people on the train, become “lost” in their new television from Samsung, and will in turn also become a prisoner of non-reality.

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