Revealing

Jeff Stagnaro
9 January 2012
Viewing the Samsung commercial reveals the capabilities of the product as well as the intended qualities that Samsung wishes to be attributed to the product. Throughout the commercial, Samsung creates an image of the product that is designed to reveal its capabilities. The monitors are placed over the windows of a train and as the train rolls through an English landscape, the passengers are gifted with an entirely different experience. The scenery of the ride reveals that with a Samsung television the bounds of entertainment and exploration are unlimited. The opposites of fire and ice reveal the power of the product. The initial scene is of horses galloping through frozen icy tundra and by the end of the advertisement, the passengers gaze upon a blazing sun. Perhaps unintended revelations about the product can be noticed by the setting of the commercial. Because the train only loads once and never stops, it is given that that particular train ride is exclusive. No matter the price of the ticket, only an exclusive number of people can enjoy that train ride. If a person cannot get on the train then he cannot look out of its windows. This reveals that the product is exclusive only to those who have access to it. Whether it be financial or physical access, the product is exclusive. The advertisement further reveals the exclusive nature of life. Access to things in life often is strongly correlated to class and social status. The boy in the Indian marketplace does not seem to have equal access to the pleasures of the “train ride” that the young passenger has. Likewise, individuals lacking possession of a Samsung smart TV do not have access to the universal entertainment that the passengers are experiencing.