Monday, January 9, 2012

Interesting facts.

The most significant scene of the commercial is the presence of different ethnic groups. This subsequently reflects the target audience of Samsung, which is global. The idea of displaying the tv in a train across the world without any destination reflected the intention of the company in selling the product worldwide. Apart from that, various ethnic groups present in every scene also cast out the stereotyping among different kind of races. It is significant in a way that everyone are unite. Another appealing scene that vividly captured the presence of different ethnic groups happily interacting among one another is the scene when the girl in the train illusionally smilling to the small boy in the tv, which looks like it is outside the train. The eye contact is genuine and full with excitement. Apart from that, the TV which is displayed in the train is vivid. The vividness of the TV creates fantasy and illusional effect to audience in a way that it is like the background or scenic view outside the train across the nation. This also shows the clarity of the product.

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