Monday, January 9, 2012

Repetitions

The repetitions in this commercial are used to show the possibilities the new tv provides. In the commercial, the outside of the train is shown multiple times. The view of the outside of the train is always immediately followed by an amazing visual image on the screen inside the train. This contrast shows how much better the tv is than the real world outside. Not only did the people bring tvs in for every window, but they seem to be enjoying them immensely. Another repetition is huddling around the tv. For every scene, the people are completely enveloped by what is happening on the screen. At one point, the little girl reaches out to touch the little boy that is not outside her window. At the end of the commercial, everyone in the train is huddled around the two screens that are displaying the sun. This is used to suggest that the tv will bring people together which is a good sales tool for families.

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