Monday, January 9, 2012

Boring view outside vs. interesting view inside:

Samsung seems to have made it a point to demonstrate the ability of their product to liberate the viewers from the drudgery of everyday life and open a portal for the viewer to escape into the world not normally seen, in high definition of course. The harsh and monochromatic image of an urban and industrious scene being replaced with the vibrant and social image of a bazaar provides a much more pleasant sight for a world-weary traveler, in much the same way the view of the sun from an astonishing closeness sparks the curiosity of one involved in an arduous situation much more than the blur of a rectangular building in the middle of the flat, grass-covered country side. This separation from reality is used as the main selling point in this advertisement. It is as if Samsung were saying to viewers, " If our product can be so beneficial to a group of strangers in some arbitrary location on a simple train ride, just imagine what it can do for you in the comfort of your own home with near unlimited access."

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