Monday, January 9, 2012
Boring Outside view vs. Interesting view from TV
At the start of the commercial it is an image of multiple people entering the train with a Samsung TV. These people install the televisions, replacing the windows for the TV’s; as if the TV’s are a new window with a view more interesting than whatever is being seen outside the train. The first scene shows a boring barren landscape filled with trees and some signs of human infrastructure, like train tracks and wires. The next scene is a view from the television that shows a group of horses running in a blissful place including mountains in the background. The significance of this is that the TV’s aren’t showing something like a show with a plot, or with a theme to it, they are showing an improvement to whatever these people are seeing. Supporting this idea are the next two instances of bleak vs. boring in this ad. Following this you see a view of the train entering a grey unconnected city, with the next view from the train being a lively bazaar. Some binaries in these scenes are grey vs. colorful and dead vs. lively the differences are the new view is more interesting and captivating, so much so that the little girl can even interact with the young boy in the bazaar. The next part of the commercial is the train headed into a dark tunnel, which is then followed by the people in the train looking the bright burning sun. The binary here is dark vs. light. What I believe is trying to be conveyed here is that when a person buys a Samsung TV you can take their “smart TV” and apply it to your life. Whatever a person is interested in it will take that idea and then improve it. In other words it will take your bleak boring life and make it better, so buy our TV.
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