No Destination

Samsung poses a unique aspect in their new commercial advertising the new Smart TV. As the riders enjoy their ride on a train, they experience the lifelike picture of the TV, rather than the actual scenery outside. One interesting aspect is that the viewer only sees the beginning of the trip, not the end. One possible interpretation of what Samsung attempts to convey is how their new TV creates an endless “journey” to places far away that otherwise would go unseen. Upon leaving the station in London, travellers experience the majesty of wild horses, the bustle of a distant city, and even appear to see the sun. Samsung wants to show how their product will allow the viewer to see places in a way never available before on a TV.