Contrasts: Both Visual and Cultural

This advertisement uses several examples of stark contrast, both visual and even cultural. As the passengers are loading on to the train, you can see a very dull train station and even the passengers are moving in strict lines as if they are just going through the motions. When the train starts moving, that all changes. Suddenly the vibrant images of the TVs make the passengers snap out of their routine and gather in groups. The TVs almost create a kind of unity among the passengers because they are seeing such beauty. Another contrast is the bland images outside of the train compared to the vivid ones produced by the TVs inside the train. You As the passengers are traveling through an uninspiring countryside, they see a stunning view of horses running through a beautiful snow covered tundra. When they enter the city, there is nothing that catches the viewers eyes on the outside, but the passengers see a vivacious city full of color and joyful people. Finally, when the train enters the tunnel, the passengers see a view of the surface of the sun burning brightly instead of the pitch black tunnel walls they would normally see.
If the video is examined on a closer level, you can see that the contrasts that exist are not all visual. There is a subtle indication of class disparity among those riding on the train and the people that are seen on the TVs. The people on the train seem to be somewhat wealthy, while the people seen on the TVs living in the city seem to be living in relative poverty. While the overall message of the advertisement doesn't indicate any tension between the two sets of people, it is still interesting to note. Overall, Samsung was able to grab the viewers attention by using such clear contrasts, both visual and cultural.